If you’re running a commercial website, then you should be taking a constant measurement of its performance so that you can improve the site and the revenue it generates for your business.
In our previous article, “How to install Google Analytics” we ran through the steps required to get started with Google’s free analytics tool. Now that you have it set up, the key thing is not to get bogged down with too much data, but simply ask a question and use Google Analytics to find the answer...
How Many People From BC Come to my Website?
Concentrate on your target market. If you’re providing a local service in a small community in BC, then the number of visitors from Ontario is probably not a number to get excited about. But if you find you have a lot of visitors from another region who you aren’t selling to, you could consider forming an alliance with another company in that region, or bringing on a partner and expanding your business.
Where can I find this information?
Click Visitors, and select Demographics and then choose Location.
The default view will show the Country/Territory of your visitors, at the top of the table you will be able to select City to view more detailed information about your visitors
How Long do People Spend on My Site?
You want your customers to spend a long time on your site, don't you? Well not always.
A high dwell time of over three minutes could also demonstrate that users are finding it hard to find content or that they are unsure of how to proceed. If, for example, you are selling a product on your website you would want the customer to buy an item relatively quickly to ensure that they complete the transaction and do not get distracted.
On the other hand, if you run a website which has video content or longer articles, a dwell time of over 4 minutes is desirable, as it shows people are taking time to consume the content.
Where can I find this information?
The average time spent on your site can be found on the main Visitors Overview.
To drill down further and find out the number of people who spent between 0 and 10 minutes, 11 and 30 minutes and more, select Visitors, Behavior, and Engagement.
What Content on My Site is the Most Popular?
Google Analytics enables you to quickly see which pages and sections of your website are attracting the most traffic. Over time as you see what content is the most popular you can focus on feeding more content of that type onto your website.
Where can I find this information?
Select Content, Site Content and Pages to view the most viewed pages on your site or select Content Drilldown from the same menu to find out the most viewed pages by your website file structure e.g. mywebsite.com/products not mywebsite.com/products/mouse
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